HAIR COLOR IS THE NEW MAKEUP! Hair Color, just line Make-up, has the ability to instantly transform your overall look. Choose from SoColor's Extensive palette of long-lasting colors. From rich plums and golds to Luscious mochas and vibrant reds, this palette has something for everyone. OPTIMIZED FOR INDIAN HAIR - Professionally blended formulas for vibrant results - Pre-adjusted for Indian hair to reveal accurately reflects even on darker levels. VIBRANT ON-TREND COLORS - Up to 100% grey coverage - Anti-drying formula - Shiny, even results from root to tip 4 BASIC RULES FOR USING SOCOLOR Rule 1: Determine the natural base level Rule 2: Determine the level you wish to achieve Rule 3: Determine the tone desired. Rule 4: Determine the volume (%) of oxydant needed to acheive the amount of lift ordeposit required.